Valmont was commissioned by COS to build its first store in the southern hemisphere, at The Strand on Elizabeth Street in Melbourne, following its $20 million refurbishment.
The design was to deliver an engaging retail experience befitting the iconic location, while staying true to the sleek, modern minimalism, high quality and timeless style COS offers around the world.
Valmont coordinated with the COS project management and design teams and external designers, to ensure every detail was implemented in accordance with the international standard held across all COS stores, whilst meeting all Australian standards.
From outside to in, the entire store is imbued with a COS feel and a focus on natural materials and stylish minimal features. The exterior uses expanses of glass and steel, to reflect the brand’s clean lines and modern approach while the interior, spread across 359 square metres, follows the COS design aesthetic, creating a relaxed and enjoyable shopping environment.
COS, the sophisticated sister store of Swedish retail giant H&M, is situated at the high-end of the high-street. From London to Hong Kong, COS opts for style over fashion, exuding a timeless elegance with its core wardrobe essentials.
COS’s flagship store is an exciting addition to the Valmont retail portfolio and we look forward to joining COS as they expand throughout the rest of Australia. Marie Honda, COS Managing Director says of the opening: “Opening our first store in Australia and the first in the Southern Hemisphere is an exciting step and we hope that people will enjoy exploring and experiencing the brand”.